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Our story

About Us

Spend Your Habits began as a small pile of hand-cut leather coins on a desk in Madrid. Here is how a personal fix for a restless brain grew into an app.

How we came up with the idea

In the founder's words

I have ADHD. For most of my life, finishing things was the hard part, and finding the motivation to start them was even harder. Motivation would show up in a burst and then vanish, and every habit app I tried went the same way. A reminder is easy to swipe away, and a broken streak only ever made me feel worse.

So I built my own system, and it was not an app at all. It was leather. I set up a little bank on my desk with hand-cut leather coins, leather bills, and a paper ledger. Every good habit earned me coins. Every treat and every bit of time off had a price, and I wrote down each transaction by hand, like a tiny economy for my own life.

It worked in a way nothing else had. A treat stopped being a guilty impulse and became something I had earned and could spend on purpose. After living with the leather version for months, the next step felt obvious. I wanted to carry my bank in my pocket, so I decided to turn it into an app.

Why build another habit tracker app

I never set out to build a product. Spend Your Habits started as a private tool I made just to get through my own day, and for a long time that was all it needed to be.

Then the people around me saw it and wanted it too. The more feedback I heard, the clearer it became that this was not just a personal quirk. People are tired of habit apps that only nag and guilt them, and nobody else turns good habits into coins you can actually spend on the things you enjoy. It felt like a genuinely different idea, so I decided to finish it properly and bring it to both app stores for everyone.

Our roadmap

January 2025

The leather version

The very first Spend Your Habits: real leather coins, leather bills, and a handwritten ledger on a desk in Madrid.

February 2026

App development begins

We start building the real thing, an iOS and Android app that keeps the whole leather economy in your pocket.

July 2026

Our AI chatbot goes live

We launch our AI assistant to help people design their own habits and rewards, and it quickly takes off.

Mid-July 2026

The free Google Sheet goes live

Planned

For anyone who would rather live in a spreadsheet, we release a free Google Sheet version of Spend Your Habits. It runs the same loop, do good, earn coins, spend coins, with no app to install.

Mid-August 2026

Launch on the App Store and Google Play

Planned

Spend Your Habits opens to everyone, free to try, on both app stores.

January 2027

Version two

Planned

The next chapter, with bigger features and deeper ways to shape your own reward economy.

The Metropolis building lit up at dusk on Gran Via in central Madrid, with traffic light trails along the avenue.

Made in Madrid

Spend Your Habits is built in Madrid, Spain, by Ludosati SL, a small independent studio. This city shaped the app as much as any spreadsheet did, and we would not want to build it anywhere else.

A few of the reasons we love working from here:

  • The nightlife is unmatched. This is a city that truly knows how to switch off and celebrate, which makes earning your rewards feel very on brand.
  • The people are genuinely warm. Madrilenos are open, friendly, and quick to make you feel at home.
  • It is a wonderful place to work. Great food, good weather, and an easy energy that makes the long build days feel lighter.

Ready to spend your habits?

Download on theApp Store
Get it onGoogle Play